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NCERTExplained - understanding media

UNDERSTANDING MEDIA

MEDIA AND TECHNOLOGY

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The media has evolved with technological advancements. From the time of newspapers and radios to the current era of digital platforms, technology has amplified the reach of media.

Cable TV and the Internet revolutionised information dissemination, making global events accessible to everyone in real time.

While technology improves quality, it also alters perceptions. For instance, television not only informs but also shapes global perspectives. By connecting distant parts of the world, it fosters a sense of global unity.

MEDIA AND MONEY

Producing media content is expensive. From equipment to personnel, the costs of operations can be high.

To cover these expenses, media often relies on advertising, which can create a potential conflict of interest.

Being closely tied to business interests, media houses may sometimes prioritise profitability over objective news presentation.

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